JEFF KOEGEL
Tools of Man. client: University of Pennsylvania
art director: Catherine Gontarek
The decline of traditional manufacturing is a symptom
of a deeper loss.
Don Paco’s Hard Cider. An apple a day, Asturias-style client: University of Pennsylvania, art director: Catherine Gontarek. Feature about pressing apples for cider in Northern Spain, and how the region's culture is rooted
in this tradition
A Bear-Sized Adventure, client: Virginia Living Magazine art director: Sonda Andersson Pappan
A hiker recalls his adventure in the wilderness of Virginia
Cover for Jason Reynolds’ Book, For Every One,
client: Simon & Schuster, art director: Michael McCartney
Originally performed at the Kennedy Center for the unveiling of the Martin Luther King Jr. Memorial,
a rallying cry to the dreamers of the world.
Choice Cuts, client: University of Pennsylvania
art director: Catherine Gontarek
Feature about online literary magazine The Cleaver
The Era of the Cloud, client: The New York Times
art director: Rodrigo Honeywell
Full-cover image for a special feature on massive leaps
in computing power as an abundant resource through cloud computing
The Ban Tho and Me, client: University of Pennsylvania art director: Catherine Gontarek
A student reflects on the meaning of honoring her ancestors at the family alter in this digital age
A West Texas Marriage, client: University of Pennsylvania
art director: Catherine Gontarek
Illustration for a poem about difficulties for a desert woman who marries an eagle.
Reader’s Digest’s 1952 article Cancer by the Carton was the first mainstream print piece to state that smoking causes cancer, and blames the rise in the cancer rate on the cigarette industry’s glamorous propaganda. The story was featured in the first episode of Mad Men.
The new artwork by Jeff Koegel will be featured with the reprint of the original article in the fall 2013 Reader’s Digest’s Classics, Asia Edition, art director: John Yates
Failing Fallingwater, client: University of Pennsylvania
art director: Catherine Gontarek
Packaging for Micheal Fordays vinyl LP release
Pictures from the Floating World (black water version), client: University of Pennsylvania, art director: Catherine Gontarek The Philadelphia Orchestra commissioned David Ludwig to compose a concerto for principal bassoonist Daniel Matsukawa. Ludwig was enamored of Matsukawa’s silvery, lyrical sound and envisioned a work that “lived in melodies.” That led him to the idea of floating lines, then water, then the concept of floating through life.
Skate deck edition
– personal project
Mamba
New work in development – personal project
Pant
Fat Bird Bite
Swan Drop
Fallen
Night Birds
Shriek
Rubix
Textile design – personal project
Carbon Flower
Textile design – personal project
From a series of data drawings, exploring themes of systems, transformation and infographic representation
– personal project